Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
SOCIAL MEDIA ADVERTISING
Totally OP Designs incorporates a 3-step approach to social media advertising
Instead of focusing on individual tactics and channels that frequently change, we wanted to focus on a blueprint that could be applied to any business or brand, no matter the industry or product.
That social media advertising blueprint is broken up into three distinct stages:
• Awareness (Top-of-the-funnel or TOFU)
• Consideration (Middle-of-the-funnel or MOFU)
• Conversion (Bottom-of-the-funnel or BOFU)
Outcome
Unless you have a product that’s flying off the shelf or a viral marketing campaign, you’ll often need all three stages (awareness, consideration, and conversion) working in tandem to attract and acquire new customers.
We will be happy to go over our three steps with you about creating your new social media marketing program that will help you reach your new customer base that you might have been able to reach with traditional ads.